{"kind":"Skill","metadata":{"namespace":"community","name":"competitive-ads-extractor","version":"0.1.0"},"spec":{"description":"Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.","files":{"SKILL.md":"---\nname: competitive-ads-extractor\ndescription: Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.\n---\n\n# Competitive Ads Extractor\n\nThis skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.\n\n## When to Use This Skill\n\n- Researching competitor ad strategies\n- Finding inspiration for your own ads\n- Understanding market positioning\n- Identifying successful ad patterns\n- Analyzing messaging that works\n- Discovering new use cases or pain points\n- Planning ad campaigns with proven concepts\n\n## What This Skill Does\n\n1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.\n2. **Captures Screenshots**: Saves visual copies of all ads\n3. **Analyzes Messaging**: Identifies problems, use cases, and value props\n4. **Categorizes Ads**: Groups by theme, audience, or format\n5. **Identifies Patterns**: Finds common successful approaches\n6. **Provides Insights**: Explains why certain ads likely perform well\n\n## How to Use\n\n### Basic Extraction\n\n```\nExtract all current ads from [Competitor Name] on Facebook Ad Library\n```\n\n```\nScrape ads from [Company] and analyze their messaging\n```\n\n### Specific Analysis\n\n```\nGet all ads from [Competitor] focusing on their messaging \nabout [specific problem]. What pain points are they highlighting?\n```\n\n### Competitive Set\n\n```\nExtract ads from these 5 competitors: [list]. \nCompare their approaches and tell me what's working.\n```\n\n### Specific Platform\n\n```\nGet LinkedIn ads from [Competitor] and analyze their \nB2B positioning strategy\n```\n\n## Example\n\n**User**: \"Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them.\"\n\n**Process**:\n```\nAccessing Facebook Ad Library...\nSearching for: Notion\nFound: 23 active ads\n\nExtracting screenshots...\n[████████████████████] 100%\n\nSaved to: competitor-ads/notion/\n- ad-001-collaboration.png\n- ad-002-productivity.png\n- ad-003-templates.png\n...\n\nAnalyzing messaging...\n```\n\n**Output**:\n```\n# Notion Ad Analysis\n\n## Overview\n- Total Ads: 23 active\n- Primary Themes: Productivity (35%), Collaboration (30%), \n  Templates (20%), AI Features (15%)\n- Ad Formats: Static images (60%), Video (40%)\n- CTA Patterns: \"Try for free\", \"Get started\"\n\n## Key Problems They're Highlighting\n\n1. **Scattered Information** (8 ads)\n   Copy: \"Stop switching between 10 different tools\"\n   Why it works: Direct pain point many teams face\n\n2. **Meeting Overload** (5 ads)\n   Copy: \"Replace unnecessary meetings with async updates\"\n   Why it works: Post-COVID remote work pain point\n\n3. **Lost Documentation** (4 ads)\n   Copy: \"Never ask 'where is that doc?' again\"\n   Why it works: Universal workplace frustration\n\n## Successful Creative Patterns\n\n### Pattern 1: Before/After Split\n- Shows chaotic tool landscape → Clean Notion workspace\n- Used in 6 high-performing ads\n- Visual metaphor is immediately clear\n\n### Pattern 2: Feature Showcase\n- GIF of actual product usage\n- Shows specific feature in 5 seconds\n- Used for new features (AI, templates)\n\n### Pattern 3: Social Proof\n- \"Join 20M users\" messaging\n- Customer logos\n- Used in 4 ads targeting enterprise\n\n## Copy That's Working\n\nBest Headlines:\n1. \"Your team's knowledge, finally in one place\"\n   → Benefit-focused, addresses pain directly\n   \n2. \"The all-in-one workspace\"\n   → Clear positioning, broad appeal\n   \n3. \"AI that actually helps you work\"\n   → Addresses AI skepticism, practical angle\n\nBest Body Copy Patterns:\n- Short sentences (under 10 words)\n- Focus on outcomes not features\n- Include specific numbers (\"Cut meetings by 50%\")\n\n## Audience Targeting Insights\n\nBased on ad variations:\n- Startup founders: Solo productivity angle\n- Team leads: Collaboration and alignment\n- Enterprise: Security and compliance mentions\n- Students: Free plan, templates, organization\n\n## Recommendations for Your Ads\n\n1. **Test the \"tool sprawl\" pain point**\n   → Strong resonance based on their ad frequency\n\n2. **Use product screenshots over abstract visuals**\n   → All their top ads show actual UI\n\n3. **Lead with the problem, not the solution**\n   → \"Tired of X?\" performs better than \"Introducing Y\"\n\n4. **Keep copy under 100 characters**\n   → Their shortest ads seem most frequent\n\n5. **Test before/after visual formats**\n   → Proven pattern in their creative\n\n## Files Saved\n- All ads: ~/competitor-ads/notion/\n- Analysis: ~/competitor-ads/notion/analysis.md\n- Best performers: ~/competitor-ads/notion/top-10/\n```\n\n**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter\n\n## What You Can Learn\n\n### Messaging Analysis\n- What problems they emphasize\n- How they position against competition\n- Value propositions that resonate\n- Target audience segments\n\n### Creative Patterns\n- Visual styles that work\n- Video vs. static image performance\n- Color schemes and branding\n- Layout patterns\n\n### Copy Formulas\n- Headline structures\n- Call-to-action patterns\n- Length and tone\n- Emotional triggers\n\n### Campaign Strategy\n- Seasonal campaigns\n- Product launch approaches\n- Feature announcement tactics\n- Retargeting patterns\n\n## Best Practices\n\n### Legal \u0026 Ethical\n✓ Only use for research and inspiration\n✓ Don't copy ads directly\n✓ Respect intellectual property\n✓ Use insights to inform original creative\n✗ Don't plagiarize copy or steal designs\n\n### Analysis Tips\n1. **Look for patterns**: What themes repeat?\n2. **Track over time**: Save ads monthly to see evolution\n3. **Test hypotheses**: Adapt successful patterns for your brand\n4. **Segment by audience**: Different messages for different targets\n5. **Compare platforms**: LinkedIn vs Facebook messaging differs\n\n## Advanced Features\n\n### Trend Tracking\n```\nCompare [Competitor]'s ads from Q1 vs Q2. \nWhat messaging has changed?\n```\n\n### Multi-Competitor Analysis\n```\nExtract ads from [Company A], [Company B], [Company C]. \nWhat are the common patterns? Where do they differ?\n```\n\n### Industry Benchmarks\n```\nShow me ad patterns across the top 10 project management \ntools. What problems do they all focus on?\n```\n\n### Format Analysis\n```\nAnalyze video ads vs static image ads from [Competitor]. \nWhich gets more engagement? (if data available)\n```\n\n## Common Workflows\n\n### Ad Campaign Planning\n1. Extract competitor ads\n2. Identify successful patterns\n3. Note gaps in their messaging\n4. Brainstorm unique angles\n5. Draft test ad variations\n\n### Positioning Research\n1. Get ads from 5 competitors\n2. Map their positioning\n3. Find underserved angles\n4. Develop differentiated messaging\n5. Test against their approaches\n\n### Creative Inspiration\n1. Extract ads by theme\n2. Analyze visual patterns\n3. Note color and layout trends\n4. Adapt successful patterns\n5. Create original variations\n\n## Tips for Success\n\n1. **Regular Monitoring**: Check monthly for changes\n2. **Broad Research**: Look at adjacent competitors too\n3. **Save Everything**: Build a reference library\n4. **Test Insights**: Run your own experiments\n5. **Track Performance**: A/B test inspired concepts\n6. **Stay Original**: Use for inspiration, not copying\n7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.\n\n## Output Formats\n\n- **Screenshots**: All ads saved as images\n- **Analysis Report**: Markdown summary of insights\n- **Spreadsheet**: CSV with ad copy, CTAs, themes\n- **Presentation**: Visual deck of top performers\n- **Pattern Library**: Categorized by approach\n\n## Related Use Cases\n\n- Writing better ad copy for your campaigns\n- Understanding market positioning\n- Finding content gaps in your messaging\n- Discovering new use cases for your product\n- Planning product marketing strategy\n- Inspiring social media content\n\n"},"import":{"commit_sha":"f2b5e29bc315f04c8e09591ba275f4c4f7d4b8fe","imported_at":"2026-05-18T20:07:47Z","license_text":"","owner":"ComposioHQ","repo":"ComposioHQ/awesome-claude-skills","source_url":"https://github.com/ComposioHQ/awesome-claude-skills/tree/f2b5e29bc315f04c8e09591ba275f4c4f7d4b8fe/competitive-ads-extractor"}},"content_hash":[177,173,228,107,186,113,71,17,215,178,97,106,176,198,22,36,176,203,221,240,37,232,65,96,140,134,148,95,171,231,69,127],"trust_level":"unsigned","yanked":false}